One idea I've encountered a few times, even from people who lawyers, is that individuals may enjoy religious liberty, but that doesn't apply to for-profit businesses. As soon as a person forms a business which is open to the public, all bets are off. At that point the profit motive is all which is protected by law, and he/she will need to conform to the most secular ethics of the public. Let's call this the "Principle of Public Secular Conformity" (PPSC)